The Bia GPS Sports Watch is made for women by women. It’s prettier and stronger for women who run, bike and swim, according to the project’s Kickstarter page. Why? Because the watch is “ergonomically designed” to sit perfectly at an angle on a woman’s wrist. The lightweight fitness watch records time, current heart rate and calories burned. It also sends fitness data straight to an online profile with one touch (no logging or syncing needed). The watch lasts 17 hours between charges. The watch is built for athletes who will appreciate its colorful interchangeable straps. But, most importantly, the GPS sports watch comes with a panic button that gives women who work out alone peace of mind. A one-touch GPS safety alert sounds an alarm and sends your location to a loved one and local emergency service in less than three seconds. Watch the video above to see how the watch works.]]>